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YAHOO
Advertising News
Thursday Sector Laggards: Advertising,In trading on Thursday, advertising shares were relative laggards, down on the day by about 1.4%. Helping drag down the group were shares of Groupon (GRPN), off about 10.6% and shares of Focus Media Holding Limited Adr (FMCN) down about 2.9% on the day.Posted on 9 February 2012 | 5:14 pm
Political HD Advertising Breaks Records inHD advertising has become an important factor for political campaigns this election year, according to the Q4 2011 HD Advertising Trends Report released today by Extreme Reach, a leading provider of HD video advertising distribution services.
Posted on 9 February 2012 | 3:28 pm
Advertising market will remain flat thisMEDIA & MARKETING:AFTER A four-year “sledge-hammer” hit, the Irish advertising market will remain flat in 2012, according to an analysis of the sector by Core Media, the largest media buying agency in Ireland.
Posted on 9 February 2012 | 12:34 am
Advertising industry dismissive of outrageThe advertising campaign of Birla Sun Life Insurance, the life insurance arm of Aditya Birla Financial Services, with Yuvraj Singh as brand ambassador may be sailing a bit too close to real life. Taking forward the 2009 refrain of ‘Jab tak balla chalega...’, the new advertisement has the cricketer, who is battling cancer, talk about the blow to his health in a bid to urge consumers to be more ...
Posted on 8 February 2012 | 7:54 pm
Is Facebook Advertising Too Cheap?What is great about Facebook for businesses may not be great for Facebook, the business.
Posted on 8 February 2012 | 7:36 pm
BING
Advertising News
Adfonic Joins the Board of the IAB MobileNEW YORK, Feb. 9, 2012 /PRNewswire via COMTEX/ -- Global mobile advertising marketplace, Adfonic today announced that Chief Marketing Officer, Paul Childs, has joined the board of the Interactive Advertising Bureau's (IAB) Mobile Marketing ...Posted on 9 February 2012 | 5:26 pm
S-E Advertising Director promoted -LAUREL COUNTY, Ky. — After nearly 13 years as director of advertising sales at the Sentinel-Echo, Kathy Jones has been named regional advertising director for the London paper and the Times-Tribune in Corbin. Jones began her joint duties with both papers ...
Posted on 9 February 2012 | 5:19 pm
Political HD Advertising Breaks Records inNEEDHAM, Mass., Feb 09, 2012 (BUSINESS WIRE) -- HD advertising has become an important factor for political campaigns this election year, according to the Q4 2011 HD Advertising Trends Report released today by Extreme Reach, a leading provider of HD video ...
Posted on 9 February 2012 | 3:32 pm
BP Gets 'Pumped Up for Summer' With BusinessFeb 09, 2012 (Biz-Community/All Africa Global Media via COMTEX News Network) -- Leading Location Based Media solutions company, Business Positioning Systems (BPS), working in conjunction with Ogilvy Interactive and mobile ad agency, 7Dffrnt Knds of Smke ...
Posted on 9 February 2012 | 11:50 am
Newhouse establishes digital advertisingThe S.I. Newhouse School of Public Communications, in collaboration with digital agency 360i, announced the establishment of the 360i and Newhouse Digital Advertising Alliance on Monday. This initiative will aid in the creation of a digital advertising ...
Posted on 9 February 2012 | 8:15 am
NEWSVINE
Advertising News
New airline passenger protections threatenedPosted on 1 February 2012 | 2:24 pm
Glance: Super Bowl's star powerWhen the New York Giants face the New England Patriots during the Super Bowl on Sunday, more than 111 million viewers will be expecting to be entertained — by the game and the ads. Not to disappoint, marketers from Honda to Dannon are using plenty of stars in this year's crop of ads. Here are some to look out for during advertising's biggest showcase:
Posted on 1 February 2012 | 12:45 am
Super Bowl advertisers go after "secondCall it the "second-screen" Super Bowl.
Posted on 1 February 2012 | 12:18 am
Bing hitches holiday hopes to Rudolph theLike Santa Claus on that one foggy Christmas Eve, Microsoft has summoned Rudolph the Red-Nosed Reindeer to guide some precious cargo — a holiday marketing campaign for its Bing search engine.
Posted on 23 November 2011 | 10:02 am
Cash-strapped cities, schools say: 'Your AdSeven vinyl banners draped this month along one of Chicago's most iconic bridges, advertisements some have dubbed "a visual crime" and "commercial graffiti," are reviving a debate about how governments raise money in tough economic times.
Posted on 22 November 2011 | 8:05 am
Advertising News
RT @sphinn: AdMob To Switch To AdWords-StyleRT @sphinn: AdMob To Switch To AdWords-Style Auction For CPC Advertising: Advertising auctions for cost-per-clic... http://t.co/I16MYZDBPosted on 9 February 2012 | 6:31 pm
RT @JayJayMug Amnesty International:RT @JayJayMug Amnesty International: Paradise: Amnesty International: Paradise http://t.co/ec5iet9W #Advertising
Posted on 9 February 2012 | 6:31 pm
Cinema Advertising in Turkey: This 12 pageCinema Advertising in Turkey: This 12 page report profiles the Cinema Advertising industry in Turkey. It covers ... http://t.co/Y51xYcuc
Posted on 9 February 2012 | 6:31 pm
@PamMktgNut @BI_Advertising True... but.@PamMktgNut @BI_Advertising True... but. people still have to find the page... conventional advertising pushes ads. you still need a pull
Posted on 9 February 2012 | 6:31 pm
RT @wedatlochlomond: Advertising on YWALL isRT @wedatlochlomond: Advertising on YWALL is free, full details on our requirements can be found at http://t.co/CSPdQQED
Posted on 9 February 2012 | 6:31 pm
BLOG POSTS
Advertising News
Oscar Advertising Spots Sell OutA lot of money is riding on the return of Billy Crystal.Posted on 9 February 2012 | 4:49 pm
Inside Smellvertising, the ScentedU.K. bus stops will soon smell like delicious baked potatoes. And this is likely just the beginning.
Posted on 9 February 2012 | 8:45 am
News Corp. Profit Rises on Higher TV Fees,News Corp. said year-over-year profit rose 65% in the most recent quarter as TV revenue increased and the hacking scandal seemed contained.
Posted on 8 February 2012 | 11:36 pm
Groupon Reports Loss in First QuarterlyGroupon outperformed analysts' revenue expectations Tuesday by announcing $506.5 million in revenue for the last quarter, a near-triple increase.
Posted on 8 February 2012 | 10:53 pm
Microsoft Advertising adCenter is NowYou told us what you wanted and we listened: we're excited to announce that your number one ask in the adCenter Feature Suggestion forum is now live! As we've said before in previous release posts, your feedback is ...
Posted on 8 February 2012 | 7:30 pm
